Representation, Bias, and Stereotypes

Representation, Bias and Stereotypes

Stereotype

Pantene Pro-V treatment

The girl in the ad has beautiful hair.  She has obviously gone under some intense hair styling treatment, and probably had to sit with a hair stylist for hours.  Her hair looks breezy, shiny and with lots of body. When you see the ad, and read catch frase (Don't Cut It!) you wonder if you use that treatment, your hair will look as beautiful as hers.  The stereotype I found in this ad is that, if you use the treatment, you will look as radiant as she does.

Bias

Partido Verde Ecologista

There are two "characters" in this ad.  There is a mean, pharmacist who does not help out the poor, helpless woman.  The pharmacist is heartless, he does not care about the woman's problems.  The woman is heartbroken.  How will she ever save her kids.

The ad then tells you to turn the page.

When you turn the page, you get a picture of presidential candidate Peña Nieto.  His campaign promised free medicine stamps for everyone. In the picture Peña Nieto is smiling (and wearing the political party colors) and seems secure of himself.

The bias in this ad is that he is only showing this side of him.

Representation

Huggies UltraConfort

This ad "shows" you how easy it is to change a diaper if you use Huggies UltraConfort.  The ad shows different steps to using this special kind of diaper.  It does not show all of the steps.